Скачать книгу (размер 1 585 Kb , формат fb2, страниц 312) Аннотация: Authoring a Ph.D. Thesis involves having creative ideas, working out how to organize them, writing up from plans, upgrading text, and finishing it speedily and to a good standard. It also involves being examined and getting work published. This book provides a huge range of ideas and suggestions to help Ph.D. candidates cope with both the intellectual issues involved and the practical…
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: An invaluable guide to successful, profitable, and effective management, this book provides a fully comprehensive introduction to the practical application of management theory. Mastering Management Skills explores the issues, pressures and dilemmas faced by all managers. Setting these wide-ranging and complex situations in a realistic context, the common and universal problems of integrity,…
Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240) Аннотация: Starting at any university is a major step in life. Students who speak English as a second language and who are studying in a new country are taking an even bigger step. How do we choose our subjects? Can we go and talk with the lecturers? What about making friends? In this book students will find practical answers to these and other frequently asked questions. The text is written in…
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: This work offers a blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real life situations. «Mastering Financial Management» aims to help readers tease out meaning from company accounts, make financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more. It is useful as a text for all…
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each…
Скачать книгу (размер 1 870 Kb , формат fb2, страниц 368) Аннотация: This fresh and up-to-date interpretation of India's rich and extraordinary history, written by a leading authority in the field, explores themes in ancient, medieval and especially modern India. Peter Robb's accessible narrative analyses India's civilizations and its empires through the ages — including the Mughal Empire, the British Raj, and independent India to the present day — as they…
Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240) Аннотация: This text is designed as a clear and concise introduction to employee development. Many people, in both human resource and general management positions, have little idea of what employee development is or should be. This book addresses this specific issue and is an introduction for those who wish either to understand the subject in general or develop their expertise and understanding further.
Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: Team working is vital to organizational success. This up-to-the- minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life. With examples from across the globe and a careful blend of theory and practice, the book is intended to inform the debate about how teams should be…
Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: Mastering Counselling Theory provides comprehensive coverage of all the major concepts and ideas integral to the theory of counselling from behavioural to existential to psychodynamic studies. Fully explaining complicated terms and theories, the book includes an extensive glossary, making this complex area of study easy to understand. Exploring popular areas such as Freud, Jung, and Cognitive…
Скачать книгу (размер 1 952 Kb , формат fb2, страниц 384) Аннотация: Mastering the Novels of Jane Austen is the ideal companion for anyone studying the works of this endearing literary figure. An engaging account of the six most-read Austen novels, this book captures the imagination with its fresh and lively approach. — Provides a detailed critique of Northanger Abbey, Sense and Sensibility, Pride and Prejudice, Mansfield Park, Emma, and Persuasion — Links the…
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: Literary Terms and Criticism has long been established as the best-selling guide to the study of English literature. It offers a comprehensive introduction to English poetry, drama and the novel, complete with practical advice and tips on how to analyse texts and how to make sense of the critical terms we employ in discussing literature. It is also the clearest and most useful of all guides to…
Скачать книгу (размер 2 686 Kb , формат fb2, страниц 528) Аннотация: Mastering Twentieth Century Russian History presents a vivid and informative account of the events which befell the Russian people during the course of the twentieth century. — explores the major developments of the last century, from the revolution of 1905, to the First and Second World Wars, to the Cold War and the rise and fall of the USSR — examines key figures and their actions — from…
Скачать книгу (размер 1 891 Kb , формат fb2, страниц 372) Аннотация: This is an introduction for any business student studying logistics or supply chain management. The text uses chapter aims, summaries, boxed items, case studies, worked examples, problem discussion questions and suggested reading to illustrate and guide the student through the text. It takes a broad view of logistics, exploring all the main concepts within a wide business context, with a strong…
Скачать книгу (размер 1 789 Kb , формат fb2, страниц 352) Аннотация: Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in…
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: Mastering Human Resource Management provides an authoritative and accessible guide to this dynamic and fascinating topic. Fully up-to-date, this book encompasses all aspects of the most recent UK and European legislation and case law. Ideal as a valuable study text for the personnel management student, for quick reference by the busy manager or as a problem solver for the interested employee. It…
Скачать книгу (размер 2 278 Kb , формат fb2, страниц 448) Аннотация: Mastering Sociology, now in its fourth edition, has been fully revised to provide a comprehensive and up-to-date introduction to this popular subject. Topics covered include: the terms and concepts of sociology, the family, education, demographic issues, and the political system. This book offers invaluable guidance on preparing for exams, writing coursework, and answering data response and…
Скачать книгу (размер 2 197 Kb , формат fb2, страниц 432) Аннотация: Economics for Business offers an interactive interpretation of the economics that anyone studying business needs to understand. The book explains how firms, consumers and government interact in markets, and how, from a business perspective, the economy as a whole operates. Using numerous examples and case studies, the book brings economic ideas alive in a real world setting. Each chapter…
Скачать книгу (размер 2 033 Kb , формат fb2, страниц 400) Аннотация: Jeremy Black's text provides a thematic account of British history centering on the 20th century. To the traditional, chronological account of historic events, Black adds long range thematic chapters reflecting the full range of topics. These include political structures, ideologies, wars and international relations, economic history, social history as well as consumerism, media and mass…
Скачать книгу (размер 1 911 Kb , формат fb2, страниц 376) Аннотация: An account of the issues facing all economies today. It presents the core material in a user friendly and accessible manner, motivating students to take an interest in economics and helping them to appreciate its relevance to the world in which they live. The text features: chapter overviews; on page glossary definitions; chapter summaries; self test questions, including questions for discussion;…
Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: Fashion styling is one of the least well researched areas in fashion colleges. This how to book aims to provide an insight into the processes you have to follow to work in this area, be it editorial, commercial or show styling. It includes an eight-week introductory programme to the subject and projects whereby students can simulate professional practice and learn the techniques and skills…