Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: This book is innovative and diverse in bringing together the main sub-topics of communication studies — text analysis, business communication, mass communication, the media industry and film. Drawing from popular culture examples, the book explains the concepts that guide the study of communication in all its forms.
Скачать книгу (размер 2 809 Kb , формат fb2, страниц 552) Аннотация: Employment law is one of the fastest moving areas in the law today with statutory changes, European Directives and new cases changing the detail very rapidly. This book steers the student confidently through the complexities, providing summary points at the end of each chapter plus exercises and additional reading. This edition has been fully updated to reflect recent changes including the…
Скачать книгу (размер 2 319 Kb , формат fb2, страниц 456) Аннотация: Mastering Accounting Skills is a clear explanatory text designed for beginners with no prior knowledge or experience of the discipline. The text contains many practical assignments that reflect the assessment requirements of the manual units for OCR (Oxford, Cambridge and RSA) Levels 1, 2, and 3 Bookkeeping and Accounting qualifications. Step-by-step illustrations enable students to gain a real…
Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: This is the first full historical survey of the Benelux area (Belgium, the Netherlands and Luxembourg) to be written in English. Paul Arblaster describes the whole sweep of the history of the Low Countries, from Roman frontier provinces, through medieval principalities, to the establishment of the three constitutional monarchies of the present day. This readable overview highlights the…
Скачать книгу (размер 2 569 Kb , формат fb2, страниц 505) Аннотация: Roger Bartlett traces the history of Russia from its beginnings in Kiev Russia, through the Muscovite and Imperial, Soviet and post-Soviet periods, to the end of the twentieth-century. While offering a broad perspective on Russia's historical development, Bartlett focuses on the origins of Russian political culture and the place of the majority peasant population in the Russian/Soviet polity.
Скачать книгу (размер 1 340 Kb , формат fb2, страниц 264) Аннотация: An invaluable glossary of significant language and linguistic terms and concepts designed for students of English Language and Linguistics. The book also provides a very useful overview of the subject as well as covering principal figures in linguistic criticism and their contribution to the subject. Organized into the core subject areas of language and linguistics, it enables the reader to…
Скачать книгу (размер 1 177 Kb , формат fb2, страниц 232) Аннотация: Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern world. ICT features in more and more courses as its use expands beyond computing and information systems into other areas of study. Key Concepts in Information and Communication Technology is a comprehensive glossary with entries arranged…
Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: The turbulent history of Poland has long attracted international interest. In this wide-ranging survey, Anita J. Prazmowska explores the story of Poland from early settlements, through to the emergence of the Kingdom of Poland, the loss of independence and its eventual re-acquisition after the First World War, and ends with an assessment of the present day state. A History of Poland is a lucid…
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: Even a brief glance at the maps of what has, or might have, been called Germany through the ages reveals a kaleidoscope of alterations in shape and composition. Though there are elements of continuity, the history of Germany has been the history of nearly constant change. In this concise introduction to Germany's fascinating past, Peter Wende provides an approachable historical interpretation of…
Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: 'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover,…
Скачать книгу (размер 1 952 Kb , формат fb2, страниц 384) Аннотация: Financial Management is a course text for business and management undergraduates and MBA students taking an introductory module in financial management. The concise yet thorough style of the book makes it accessible for students coming to the subject for the first time. This thoroughly updated fourth edition contains many new features designed to reinforce student learning. The array of…
Скачать книгу (размер 1 605 Kb , формат fb2, страниц 316) Аннотация: Tests for the measurement of language abilities must be constructed according to a coherent validity framework based on the latest developments in theory and practice. This innovative book, by a world authority on language testing, deals with all key aspects of language test design and implementation. It provides a road map to effective testing based on the latest approaches to test validation. A…
Скачать книгу (размер 1 625 Kb , формат fb2, страниц 320) Аннотация: Key Concepts in Human Resource Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over…
Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: Key Concepts in Operations Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With almost 600…
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key…
Скачать книгу (размер 1 707 Kb , формат fb2, страниц 336) Аннотация: Key Concepts in Management is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms…
Скачать книгу (размер 1 503 Kb , формат fb2, страниц 296) Аннотация: »Key Concepts in International Business» is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over…
Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: »Key Concepts in Strategic Management» is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500…
Скачать книгу (размер 1 625 Kb , формат fb2, страниц 320) Аннотация: Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms…