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Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: Includes packaging for food and drink, technology and entertainment products, health and beauty items. With informative text and specially commissioned full-color photographs, Print and Production Finishes for Packaging shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is featured…

Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: Features the best in international invitations, greetings, and business cards. Following the success of the previous titles in the Art series, Promo-Art features the best in international card design, from business cards designed according to strict briefs, to invitations produced with total creative freedom. Detailed captions discuss how the considered use of artwork, typography, paper stock,…

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: In the world of print, paper choice influences every design project and designers often complain about the lack of genuinely good reference material for projects requiring a strong design input. Choosing and Using Paper for Great Graphic Design fills this gap. Case studies detail how the paper was chosen, the innovative treatments applied (folding, binding, cutting, embossing, printing, etc), and…

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: The Designer’s Desktop Manual unravels the essential technical aspects of key areas of print and screen-based design – type and typography; colour; imaging; layout; and printing – via step-by-step projects and inspirational examples. Each section will analyse the technological issues – from the most basic, introductory techniques and principles, to more advanced practices – and the skills needed…

Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: Instant Graphics is an inspirational resource for designers and illustrators, exploring how clip art and digital imagery have transcended their one-time status as cut-and-paste tools for home designers. Clip art is one of the foundation stones of leading-edge graphic design, illustration, and even motion graphics, and digital images are used as source material in design. Together, they are vital…

Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’. Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable…

Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: Illustration is a subject in high demand. Professional designers, illustrators and students are all looking for a well-researched, informative, well-presented and practical guide to this area of design, and Secrets of Digital Illustration provides all of this and more. New research shows that with only 41% of designers having a university degree the majority are now teaching themselves, and such…

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: Now available for the first time in paperback, the best-selling What is Graphic Design? Explores all the issues that shape design today: economics, ethics, technology, theory, and developments in other arts. It looks at how graphic design has evolved over the centuries, from the development of book printing in medieval Germany to the present day, including magazines, corporate branding,…

Скачать книгу (размер 1 625 Kb , формат fb2, страниц 320) Аннотация: This book brings together the complimentary works of Logos by Conway Lloyd Morgan and Letterheads & Business Cards by Chris Foges. The combination provides a fascinating insight into the world of logos, branding and corporate culture, followed by a study of its application to stationary. Logos looks in detail at a range of projects, examining the background, purpose and methodology of the design…

Скачать книгу (размер 728 Kb , формат fb2, страниц 144) Аннотация: Outdoor cooking has far surpassed the days of the simply grilling on the patio. Incorporating everything from fully-stocked bars to full-size kitchen appliances in its plans, open-air cooking has soared to new levels of creativity, design, and technique. With Outdoor Kitchens you will be able to personalize the outdoor cooking space that perfectly suits your lifestyle. Superb photography creates…

Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders and junctions and how they work, in both print and screen, across a range of applications: posters, directories, newspapers and magazines, CD covers, packaging, signage and film…

Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: Experimental Formats 2 builds on the success of Experimental Formats, bringing the subject bang up to date. It explores every aspect of designing the printed form, from single page to commercial package. Case studies of professional work celebrate the healthy tradition for experimentation in this field, showcasing projects that stand out on their physical merits alone. Looking at proportions,…

Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: The Organized Home is not merely a practical book about labelling boxes and finding more storage space — it's about great design, and it's about living with style. This book is filled with professional advice, hardworking information, and checklists that will help you create the organized, peaceful, and beautiful home you want. The authors emphasize the intelligent and imaginative use of…

Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: Outsize is the book for graphic designers needing to make their client's message stand out, but it is also of obvious appeal to those interested in the subject who can learn from the techniques of large scale design. Large scale graphics are strongly influenced by their context — where they're placed, how they interact with those who will view them, how suitable they are for the environment. The…