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Скачать книгу (размер 1 768 Kb , формат fb2, страниц 348) Аннотация: Very substantially revised edition of previously successful title that, with typical Economist style and clarity, provides expert analysis of different aspects of the modern economy. Aimed at those in business and professions and with a special paperback edition aimed at students, it includes sections on: 1 — Globalisation – how and why it has gathered pace, and how its critics’ views are…

Скачать книгу (размер 1 421 Kb , формат fb2, страниц 280) Аннотация: The story of how Tesco came from brash beginnings to challenge and finally overtake the patrician Sainsbury as the market leader in 1995 stunned the retailing world, and raised the curtain on the dramatic rise of supermarket chains in the second half of the 20th century. Behind the bare statistics of roller coaster profits and changing market shares lies a deeper tale of social change, increasing…

Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: Why on earth would anyone give up a life on the open road for the regimen of a vast Japanese conglomerate? And is it really so different in Japan from everywhere else? Niall Murtagh spent years as a world traveller — hitchhiking to Istanbul, bussing to Kathmandu and crossing the Atlantic in a home-built yacht. In 1986 he closed the door on his adventurous life and settled down in Japan,…

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: What time is it at the North Pole? Should you pickle your conkers? Why does my aubergine look like Elvis? Plus 111 other questions answered. «Why Don't Penguins' Feet Freeze?» is the latest compilation of readers' answers to the questions in the «Last Word» column of «New Scientist», the world's best-selling science weekly. Following the phenomenal success of «Does Anything Eat Wasps?» — the…

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: The Da Vinci Code asserts that the Holy Grail is a two-thousand-year-old secret – that Mary Magdalene was married to Jesus and had his child, whose descendants live in France. There have been countless references to their union and these have been explored endlessly by modern historians. Yet it is not mentioned in the Bible. Much of Jesus’s biography was written out of the New Testament by the…

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: How long can I live on beer alone? Why do people have eyebrows? Has nature invented any wheels? Plus 99 other questions answered. Every year, readers send in thousands of questions to New Scientist, the world’s best-selling science weekly, in the hope that the answers to them will be given in the ‘Last Word’ column – regularly voted the most popular section of the magazine. Does Anything Eat…

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: A dazzling array of invention, insight and observation from perhaps the greatest genius of Western civilisation. Towering across time as the painter of the Mona Lisa, forever famous as a sculptor and an inventor, Leonardo da Vinci was one of the greatest minds of both the Italian Renaissance and Western civilisation. His celebrated notebooks display the astonishing range of his genius. Dan…

Скачать книгу (размер 2 380 Kb , формат fb2, страниц 468) Аннотация: Which sort of seducer could you be: Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, and indirect and subtle…

Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: This is the perfect introduction to economics. It is not some dreary textbook, but an explanation of how economics works and how it can help to solve all sorts of interesting problems. Written for the lay reader, this book makes the economics pages of the newspaper intelligible, the financial pages interesting and answers questions all of us worry about, like how can house prices carry on rising…

Скачать книгу (размер 728 Kb , формат fb2, страниц 144) Аннотация: Coaching is the key to realising the potential of your employees, your organisation and yourself. The good news is that becoming a great coach requires nurturing just a few simple skills and habits. This bestselling and classic business book, now revised and relaunched, takes you through the stages needed to implement coaching to maximum effect. Easy to read and apply, the book provides the…

Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: The only way to stand out in today's and tomorrow's — cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors…