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Naresh K. Malhotra: Marketing Research: Applied Orientation and SPSS (+ Audio CD)

Скачать книгу (размер 4 400 Kb , формат fb2, страниц 864) Аннотация: For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.