John Rossiter: Advertising Communications and Promotion Management
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Жанр : McGraw-Hill
Издательство : McGraw-Hill
Год издания : 1997
Аннотация:
This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates takingdescriptive courses in advertising.