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A. Ivanovic: Dictionary of Marketing

Скачать книгу (размер 1 625 Kb , формат fb2, страниц 320) Аннотация: This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and adversiting. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

A. Ivanovic: Dictionary of Human Resources and Personnel Management

Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: This dictionary offers over 7,000 key terms covering all aspects of human resources, including recruitment and selection, appraisals, payment systems, dismissals, and industrial relations. It is ideal for all professionals who work with personnel terminology, particularly those in HR departments, recruitment consultants, and employment lawyers.