Aaker David: Strategic Market Management
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Жанр : Wiley
Издательство : Wiley
Год издания : 2007
Аннотация:
Using various concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book outlines the five competencies that spark successful, strategizing. This book illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making.