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Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would…

Скачать книгу (размер 1 789 Kb , формат fb2, страниц 352) Аннотация: As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years. Includes: Clinging to Your Job Title? The Persistence of Really Bad Ideas The Seduction of 'Good Enough'…

Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their…

Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Скачать книгу (размер 1 646 Kb , формат fb2, страниц 324) Аннотация: From the author of the business bestseller Permission Marketing, the man Business Week called the 'Ultimate Entrepreneur for the Information Age' comes a book of essential truths about building a better website. Everyone who surfs the web knows that some sites are better than others. Now marketing guru Seth Godin identifies and illustrates the crucial guiding principles behind creating websites…