Phil Rosenzweig: The Halo Effect: And the Eight Other Business Delusions That Deceive Managers
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: Much of our business thinking is shaped by delusions — errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books…