Jon Groucutt: Foudations of Marketing
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Жанр : Palgrave
Издательство : Palgrave
Год издания : 2005
Аннотация:
Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.