Nigel Hollis: The Global Brand
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength…