Linda Gorchels: The Product Manager's Handbook (+ CD-ROM)
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Жанр : McGraw-Hill
Издательство : McGraw-Hill
Год издания : 2005
Аннотация:
- Previous editions sold more than 17,000 copies — Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives — Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels