Arthur Thompson: Crafting and Executing Strategy: Text and Readings
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Жанр : McGraw-Hill
Издательство : McGraw-Hill
Год издания : 2009
Аннотация:
Thompson, Strickland and Gambles', «Crafting and Executing Strategy, 17e» presents the latest research findings from the literature and cutting-edge strategic practices of companies that have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. An attractive collection of 20 readings that amplify important topics in managing a company's strategy-making, strategy-executing process is included in this Text and Readings version to provide students with a taste of the literature of strategic management before tackling cases or simulation projects.