Home » Издательства » M » "McGraw-Hill"

Gordon Walker: Modern Competitive Strategy

Скачать книгу (размер 1 789 Kb , формат fb2, страниц 352) Аннотация: »Modern Competitive Strategy», 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both…

J. Paul Peter: Preface to Marketing Management

Скачать книгу (размер 1 279 Kb , формат fb2, страниц 252) Аннотация: »Preface to Marketing Management», 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA…

Robert Libby: Principles of Accounting

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: The philosophy of Libby 1e is that Teaching Accounting in the context of business and that no matter what the student background or where their future lies, this book will give them the foundation they need to be a successful business owner or manager. «Principles of Accounting» is the first business course for nearly all of these students. Libby 1e is written by recognizing that students in the…

Philip Cateora: International Marketing

Скачать книгу (размер 3 747 Kb , формат fb2, страниц 736) Аннотация: Cateora and Graham's «International Marketing» is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps…

Delbert Hawkins: Consumer Behavior with DDB LifeStyle Study Data CD (+ CD-ROM)

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

David Forsyth: Development Economics

Скачать книгу (размер 3 380 Kb , формат fb2, страниц 664) Аннотация: »Development Economics» by Forsyth, Huq and Clunies-Ross is a contemporary new text which focuses on the emerging areas of development economics, such as Gender and Globalisation, whilst still fully covering all the traditional topics.

Robert Fulmer: The Leadership Advantage: How the Best Companies Are Developing Their Talent to Pave the Way for Future Success

Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: The best competitive weapon any company can have is its up-and-coming leaders. «The Leadership Advantage» shows companies what some exceptional organizations are doing to develop their best and brightest. Based on substantial research and featuring the results of a 2006 study conducted by Duke Corporate Education, APQC, and the Center for Creative Leadership. Featuring illuminating case studies…

Ken O'Quinn: Perfect Phrases for Business Letters

Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: Whether it's writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides: the best techniques to communicate messages and goals in business letters and…

Gary V. Bristow: Ace the Technical Pilot Interview

Скачать книгу (размер 1 758 Kb , формат fb2, страниц 346) Аннотация: Advance your career with this dynamic tool for acing the technical pilot interview... Let an experienced airline pilot help you succeed on the Technical Pilot Interview. This one-of-a-kind study tool asks the right questions so you'll know the right answers. Open it and start learning what you need to know in order to get a powerful edge over the competition — at every stage of your piloting…

Dwyer F.Robert: Business Marketing: Connecting Strategy, Relationships, and Learning

Скачать книгу (размер 3 584 Kb , формат fb2, страниц 704) Аннотация: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of…

Cachon Gerard: Matching Supply with Demand: An Introduction to Operations Management

Скачать книгу (размер 2 441 Kb , формат fb2, страниц 480) Аннотация: The most authoritative, cutting-edge book for operations management and supply chain management. The book demands rigorous analysis on the part of students. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution.

Chase Richard B: Operations Management for Competitive Advantage with Global Cases

Скачать книгу (размер 3 885 Kb , формат fb2, страниц 763) Аннотация: Chase, Jacobs and Aquilano: Operations Management for Competitive Advantage, 10/e (CJA) provides a current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. CJA also thoroughly…

Tyson-Ward Sue: Portuguese Verbs and Essentials of Grammar

Скачать книгу (размер 728 Kb , формат fb2, страниц 144) Аннотация: This is the all-in-one resource to sharpen your Portuguese verb and grammar skills. In addition to providing essential concepts regarding verbs and grammar, this new edition of the Portuguese Verbs and Essentials of Grammar includes a brand-new feature: an index of the 300 most popular verbs, which can be cross-referenced with the numerous verb tables appearing throughout the book. This…

James Hasik: GMAT McGraw-Hill's (+ Audio CD)

Скачать книгу (размер 2 396 Kb , формат fb2, страниц 471) Аннотация: This work offers expert guidance for the more than 200,000 GMAT takers each year. Completely revised and updated for 2009, McGraw-Hill's GMAT brings all of McGraw-Hill's business and education expertise to bear on helping students achieve the best score possible. It's packed with topic reviews, test taking strategies, up-to-the-minute test information, and plenty of practice tests and drills.…

Principles of Corporate Finance

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: Describes the theory and practice of corporate finance. This book shows how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do.

Ben Hoyle: Advanced Accounting

Скачать книгу (размер 4 726 Kb , формат fb2, страниц 928) Аннотация: The approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam. With this text, students gain a well-balanced appreciation of the Accounting profession. The 9th edition introduces the students to the fields many aspects, while focusing on past and present resolutions. The text…

What Best CEOs Know

Скачать книгу (размер 1 268 Kb , формат fb2, страниц 250) Аннотация: Examines the careers of seven successful CEOs. This title details the methodologies that propelled them to the top as industry leaders. Going beyond anecdotes and quotes to introduce methods to help you become a better leader, it uses cases and summaries to provide a framework for success.

Thomas Pugel: International Economics

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: Covering the conventional areas of international economics, this book enables readers build their abilities to understand global economic developments and to evaluate proposals for changes in economic policies.

Anthony Saunders: Financial Institutions Management: A Risk Management Approach

Скачать книгу (размер 565 Kb , формат fb2) Аннотация: Saunders and Cornett's «Financial Institutions Management: A Risk Management Approach», 6th edition focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial…

Geoffrey Hirt: Fundamentals of Investment Management (+ CD-ROM)

Скачать книгу (размер 3 747 Kb , формат fb2, страниц 736) Аннотация: »Fundamentals of Investment Management» 9th edition by Hirt and Block establishes the appropriate theoretical base of investments, while at the same time applying this theory to real-world examples. Students will be able to translate what they have learned in the course to actual participation in the financial markets. The textbook provides students with a survey of the important areas of…