Lee K.: Global Marketing Management
Скачать книгу (размер 3 217 Kb , формат fb2, страниц 632) Аннотация: - As well as covering long-standing topics, the book focuses on contemporary issues in global marketing management, including the increasing significance of the service sector, accelerating changes in technologies, managing marketing relationships, managing knowledge assets and the need for more socially responsible and ethical practices — Excellent pedagogical features throughout the text, with…