Lucy Laville: Develop Your Pr Skills
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Жанр : Kogan Page
Издательство : Kogan Page
Год издания : 2010
Аннотация:
A guide to maximising your company's potential through effective PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers.