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Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: In the world of print, paper choice influences every design project and designers often complain about the lack of genuinely good reference material for projects requiring a strong design input. Choosing and Using Paper for Great Graphic Design fills this gap. Case studies detail how the paper was chosen, the innovative treatments applied (folding, binding, cutting, embossing, printing, etc), and…

Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’. Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable…