Gavin Lucas: Guerrilla Advertising 2: More Unconventional Brand Communications
Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today…