Dwyer F.Robert: Business Marketing: Connecting Strategy, Relationships, and Learning
Скачать книгу (размер 3 584 Kb , формат fb2, страниц 704) Аннотация: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of…