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Dan Heath: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in…