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Dan Ariely: The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Скачать книгу (размер 1 870 Kb , формат fb2, страниц 368) Аннотация: Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is «free» it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our…

Dan Ariely: Predictably Irrational, Revised Intl

Скачать книгу (размер 2 033 Kb , формат fb2, страниц 400) Аннотация: Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually…