Michael Black: Business Environment (+ Audio CD)
Скачать книгу (размер 483 Kb , формат fb2, страниц 96)
Жанр : CIDEB
Издательство : CIDEB
Год издания : 2000
Аннотация:
Focus on companies in relation to competitors and external stakeholders, including customers, suppliers and the general public. • Gaining a competitive edge • Customer relationship management • Marketing communications • Logistics • Trade fairs • PR to the rescue