Chris Anderson: Long Tail: How Endless Choice is Creating Unlimited Demand
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Жанр : Random House Inc.
Издательство : Random House, Inc.
Год издания : 2009
Аннотация:
What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits — the high-volume end of a traditional demand curve — but in what used to be regarded as misses — the endlessly long tail of that same curve.