Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: Techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.
Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret meaning, and discover historical context, and use those messages in their own new product designs. Readers will learn to…
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: This first book in the Basics Architecture series explores the concepts and techniques used to represent architecture. A broad array of techniques employed to develop architectural ideas are described, ranging from the way in which sketches are used to develop conceptual ideas, through to the working drawings and details required for the construction of buildings. The book covers both…
Скачать книгу (размер 927 Kb , формат fb2, страниц 183) Аннотация: Basics Landscape Architecture: Urban Design provides an overview of urban design from a landscape architecture perspective. Urban design is an interdisciplinary practice that is concerned with defining the form of human settlements. Landscape architecture plays an important role in this process. This title seeks to define and describe this role, highlighting the unique perspective that landscape…
Скачать книгу (размер 886 Kb , формат fb2, страниц 175) Аннотация: Basics Landscape Architecture 02: Ecological Design provides an overview of ecological design and planning for landscape architects. It explores the concepts and themes important to the contemporary practice of ecological design and planning in a highly accessible and richly illustrated format. Focusing primarily on urban environments, the book examines the relationships between ecological design…
Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: Understanding light is fundamental to good photography. How any image is lit will change how the viewer sees and interprets the content. The second edition of Basics Photography 02: Lighting teaches the theory and background of how light works, the different types of light and the rules it obeys. Natural light, available light and photographic light sources in the studio are all explained and key…
Скачать книгу (размер 886 Kb , формат fb2, страниц 175) Аннотация: Basics Photography: Working in Black & White covers all aspects of black-and-white photography for both film and digital formats. This book explains basic theory, how colours become greyscale tones and how photographers can learn to see in black-and-white. The great themes of black-and-white photography and how to develop a mastery of the necessary techniques are also explored.
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: Strong images only come about through a combination of technical excellence and thorough composition. While there is plenty of technical advice, photographers often turn to fine-art sources for the so-called rules of composition. This book, however, acknowledges photographys quite different dynamic and offers a contemporary approach to composition more suited to the medium. The second edition of…
Скачать книгу (размер 932 Kb , формат fb2, страниц 184) Аннотация: AVA Academias Basics Typography titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Typography. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. Basics Typography 03:…
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: Students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process. Fashion Thinking establishes key approaches to design and enables this process of discovery. Nine student projects form the core of the book,…
Скачать книгу (размер 1 013 Kb , формат fb2, страниц 200) Аннотация: Basics Fashion Design 07: Menswear offers an updated perspective on the shifting and sometimes complex relationships that exist within this fascinating area of fashion. This visually stimulating book provides a broad introduction to the subject by considering a range of social and historical contexts that have served to define and redefine menswear through the ages. Both the design process and…
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: Features the work of more than one hundred international illustrators, educators and students demonstrating diverse visual languages, contexts, ideas, techniques and skills. Introduces fundamental techniques to inspire, inform and act as a useful resource. Explores the importance of ideas, research, drawing and experimentation and is an educational tool featuring short exercises, methods,…
Скачать книгу (размер 932 Kb , формат fb2, страниц 184) Аннотация: Basics Interior Architecture: Elements and Objects explores the manner in which an interior space can be manipulated through the precise placement of forms. This title describes the principles underpinning the design of objects, and their placement within the interior space. It also discusses the influence that this has upon the character and perception of the space; providing focus or rhythm,…
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: There are currently few detailed and educationally focussed texts on the subject of interior architecture. The new Basics Interior Architecture series helps to fill this gap, and will expand students' knowledge of interior design/interior architecture and give an insight into some of the principles and methods of professional interior architects. The second in this series, Context & Environment…
Скачать книгу (размер 932 Kb , формат fb2, страниц 184) Аннотация: Basics Interior Design: Retail Design is a comprehensive guide to creating successful retail spaces that offer an enticing spatial experience to customers. By its very nature, retail design occupies a position at the cutting edge of interior design, constantly innovating itself to stay competitive. This book discusses the retail space in relation to its environment, and introduces methods of…
Скачать книгу (размер 886 Kb , формат fb2, страниц 175) Аннотация: Basics Creative Photography 02: Context and Narrative introduces students to the use of context and narrative in the creation of photographic images. Many experienced photographers and artists are intuitive in their image-making process, subconsciously using their visual awareness to create, technically produce and edit their work. This ability often develops over many years and can appear…
Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: he Visual Dictionary of Pre-press & Production is a comprehensive guide to the many and varied terms used within the print industry. From «alignment» to «z-bind fold» and «Acrobat «to «woodblock», this book will prove an invaluable resource to anyone interested in pre-press and production. More than 250 common pre-press and production terms are explained with concise definitions, accompanied by…
Скачать книгу (размер 932 Kb , формат fb2, страниц 184) Аннотация: Basics Architecture: Architectural Design explains the mysterious and little-discussed process of designing architectural projects. Through discussion and case studies, it allows the reader to develop a personal approach to architectural design, based on their own values, skills and preoccupations. This book sets architectural design education within its context by describing the design studio…
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: Basics Design: Typography examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of…
Скачать книгу (размер 886 Kb , формат fb2, страниц 175) Аннотация: Basics Interior Architecture: Drawing out the Interior aims to provide an introduction to the representation of interior space through drawing and model. It introduces the reader to a range of techniques and methods and describes when and where to use them. Starting with what is meant by interior architecture and why designers draw in the first place, it goes on to explore what one might draw and…