Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: The only way to stand out in today's and tomorrow's — cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.
Скачать книгу (размер 565 Kb , формат fb2) Аннотация: Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors…