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Abbing: Brand Driven Innovation

Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: »Brand-driven Innovation» examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between…